Couture gowns make women feel beautiful, and John Zimmermann is certainly a master of couture. Tucked away in his Mt Eden boutique, Zimmermann works tirelessly to create spectacular and unique pieces that are classic yet contemporary. Bride & Groom magazine has proudly featured his couture designs in our pages for many years, and now we share with you a glimpse into his world…

Tell us how you started in the fashion industry.

I studied textiles and fashion at AUT in the late 1980s and early ’90s. My first fashion job was as a designer for NZ Wedding Centre, followed by eight years as a cutter/technologist/assistant for Patrick Steel Couture. I started John Zimmermann Couture in 1993, part-time from my home studio, developing into a full-time operation from my Mt Eden salon in 2000.

How would you describe the John Zimmermann brand/aesthetic?

The brand stands for immaculate quality, classic refinement, and bespoke ideas, all within the embrace of high fashion.

What inspired you to get into the bridal fashion industry?

I was inspired by the custom element of couture, and the freedom that design entails.

What has been your career highlight?

Meeting and working with charming clients is always a pleasure, however the time I worked alongside Patrick Steele on a movie wardrobe for Joan Collins was great fun.

How involved are you with the sustainable fashion movement?

Sustainable approaches are important to the future, which is why we use natural fibres like silks and wool extensively where we can. Our high quality production and fabrics also contribute to a heirloom approach, meaning they’re certainly not throwaway.

What is the first thing you consider when you design a wedding gown?

The first consideration is the bride and the gown she has dreamed of. The magic is first; practicality comes later.

What key advice you would give a bride searching for her dream gown?

Follow your dream and be inspired by the details that excite you. You will never look back on your wedding gown and remember it was practical.

What are your trend predictions for bridal fashion for the coming year and beyond?

Bridal gowns are trending towards bolder effects, chunkier laces/embroideries, and more conservative cuts.