Suitable for all skin types, ed&i with milk enhances the absorption of serums and moisturiSers for a soft, smooth, and healthy complexion

New Zealand's renowned beauty brand, ed&i, is revolutionising skincare routines with the launch of WITH MILK, an innovative toner-essence hybrid crafted to refine, hydrate, and rejuvenate the skin for a luminous glow.

WITH MILK is inspired by the nurturing qualities of milk and formulated with powerful ingredients including niacinamide, peptides, and hydrolysed rice extract. This lightweight yet potent formula enhances skin texture, evens tone, and boosts elasticity while fortifying the skin barrier and locking in deep hydration.

Key Benefits:

• Deep Hydration: Provides long-lasting moisture for plump, dewy skin.
• Brightening Power: Evens out skin tone and enhances natural radiance.
• Anti-Ageing Support: Improves firmness, elasticity, and softens fine lines.
• Skin Repair: Strengthens the skin barrier and promotes renewal.
• Texture Refinement: Smoothes and refreshes skin for a polished finish.

WITH MILK serves as the foundation of an effective skincare ritual, optimising the absorption of serums and moisturisers while delivering a soft, smooth, and healthy complexion.

Founded by Edna Swart, ed&I has gained a devoted following for its transformative skincare products that boost skin confidence.

“I’m beyond excited for this one! I know I say that every time, but the passion and love I have for this product after using it every single day since July last year is truly unmatched. WITH MILK is the foundation of my skincare routine, the product that sets the stage for everything else to work its magic,” says ed&i founder Edna Swart. “Think of your skin like a sponge. A damp sponge absorbs water far better than a dry one, and the same goes for your skin- when it’s properly prepped, it drinks in the benefits of every serum, moisturizer, and treatment that follows. WITH MILK ensures your skin is primed, hydrated, and ready to get the most out of your routine. I can’t wait for you to experience the difference.”